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WESTERN PRINTING, INC. PRESENTS
MAR
19
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Tracy Davison
The Way I See It
 

A Caterpillar’s Beauty

A wealthy woman had a magnificent garden full of every flower imaginable. One day, as she was admiring the gorgeous colorful flowers, she noticed a caterpillar crawling on her dress and was horrified.

The woman shrieked and shook the caterpillar off her dress, angrily muttering, “Get off my beautiful dress, you ugly caterpillar! You ruin my lovely garden by eating the leaves, flowers, and fruits. Go away!”

The caterpillar looked up at her and replied, “I may be ugly now, but I shall soon turn into a beautiful butterfly, and I will be just as colorful as you. Without your beautiful clothes, you'd look like a plain caterpillar just like me. It’s only when you dress up in your colorful clothes that you can become a butterfly.”

Here’s the way I see it: Everything has beauty, but not everyone sees it. If you need help creating stunning marketing materials with beauty that will be remembered, give us a call today.

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Idea
Idea of the Week
Only As Strong As Your Weakest Touch Point
THE MAGIC TOUCH

Any time a customer interacts with your brand directly is called a touch point. Touch points act as an entry into your sales funnel or as the point where your visitors decide to turn away. It doesn't matter if you have the best product or service, if you have a touch point that fails, you are losing potential customers before they even get a chance to discover all of the greatness you have to offer.

Take A Step Back

Touch points include everything from advertisements, flyers, business cards, blogs, networking and tradeshow presence, to your voicemail manners and anything else your customers come in touch with before, during, and after a sale. Simply just having a touch point in place is no longer an option. Rather, each of your touch points must perfectly represent your brand because this is where potential customers will form their opinion of your company.

Pen in Hands

Take a step back and evaluate your brand from an unbiased perspective. Learn to see how the world sees your brand instead of viewing it as the owner of your company or the head of its marketing department. This can help you perfect each touch point so that it meets the needs of each visitor.

Every Touch Point Matters

If every touch point matters, then how do you balance each touch point with your brand? The answer is a simple, three-letter acronym: L.E.T. — List, Evaluate, Take Action. Managing your touch points through this formula will help you make sure each touch point optimizes, satisfies, and invites.

1) List

Begin by listing all of your current touch points. The key word here is "all." Be sure to list all of the touch points that your brand uses, including websites, emails, customer service, direct mail, and many others.

By listing each touch point, you can then evaluate each one based on your brand.

2) Evaluate

The next step is to evaluate every single touch point you noted on your list. It is easier if someone else does this for you so that the results are not biased. Your goal with this exercise is to find the weaknesses and not cover them up with explanations. This is a process of discovery, to enable you to find the opportunities and to make corrections.

People Holding Up Scorecards

3) Take Action

Once you've discovered which touch points are your weak links, you can correct any deficits. Remember, deficits are opportunities. Start with your biggest opportunity as that will be your weakest touch point.

Then, begin to implement tools that will help with the ongoing task of monitoring touch points, and keep in mind that as technology changes, so will the effectiveness of each touch point. Some helpful, powerful tools include customer evaluations and site surveys. Remember that this is not about a single touch point, but about all of them. Take the time to evaluate them individually and as a group.

When it comes to marketing, every touch point is an opportunity. How well are your opportunities representing your brand?

See more great ideas like this!
Click here to visit the Western Printing, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Mission Statement Card Marketing
MAKE A MEMORABLE CONNECTION

In the business world, an inspirational mantra, or mission statement, can help your organization make a memorable connection with your customers and clients.

Once you have created the perfect message, mission statement cards can be a great way to put your mantra to work and ensure it is read and remembered. While mission statement cards can be printed in any size and shape, they generally range from playing card size to postcard size and are printed on heavy stock paper to ensure they stand apart and make an impact.

Mission statement cards differ from typical thank you cards because they offer an intimate glimpse into your brand’s personality, purpose, and goals.

Include mission statement cards with your packages, as statement stuffers in existing mailings, to hand out at important events, or to include with your receipt for purchases. Mission statement cards can also be distributed in training and recruitment materials. Not only can your mission statement act as a screening tool, but it can also provide an overview of your organization's mission and core values during training or on-boarding.

If you’d like help creating the perfect mission statement card for your organization, our creative team would love to help. Give us a call today!

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Uncommon Product
Metallic Flyers
A NEW TWIST ON AN OLD CLASSIC

Who says flyers have to be boring? You can easily add a new twist on an old classic by printing metallic flyers.

Unlike standard flyers, the glimmer of metallic flyers truly demands attention. In a sea of mundane flyers, they will steal the show, guaranteed!

Metallic flyers are a great way to promote upscale events, or used as a creative way to introduce exciting new products and services. They offer high durability and are printed on heavier stock paper. Because of their premium quality and beauty, your audience is more likely to hold on to your flyers.

Metallic flyers can be created in any size, shape, or color. You may choose neutral metallics or go bold and vibrant with strong, vivid colors. If you’d like additional ideas or samples, give us a call today. And remember, other printers may be nearby, but nobody comes close.

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TECH
Tech Tip
Turn Your Mobile Device Into a Walkie Talkie
EASY PUSH-TO-TALK CONVENIENCE

If you were lucky enough to own a walkie talkie as a kid, you know they offer a fun and easy push-to-talk convenience that cell phones don’t have… until now.

Zello PTT Walkie Talkie is a push-to-talk mobile app that essentially gives your mobile devices (iPhone, Android or PC) the convenient push-to-talk abilities of a walkie talkie. And unlike traditional walkie talkie radios, Zello’s walkie talkie app has no limits on users, channels, or uses, and allows you to securely communicate with one or multiple people instantly, anywhere in the world.

Zello is available as a free personal app, but also has a paid version for work. It runs on WiFi or any cellular data service. You can join public channels or create your own channel. In the paid version, organizations can build their own private push-to-talk app network, manage users, and much more.

To use the Zello, download the app from the App Store or Google Play and create an account. Add contacts automatically from your address book, or manually find users by username, email, or phone number. Once Zello is set up, tap the name of the person you want to contact and hold the microphone button to send a voice message. The person you are contacting will receive the message once you release your hold. If they aren’t logged in or connected to the internet, they’ll hear the message once they access the app.

For more information, visit: Zello

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

An irreverent look inside the world of business and finance.

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Western Printing, Inc., 8117 Hwy 789, Lander, WY 82520 307-332-2981