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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to westernprintinglander.com.

WESTERN PRINTING, INC. PRESENTS
FEB
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Tracy Davison
The Way I See It
 

In business and life, we sometimes focus too much on the end goal and overlook the progress we’re making along the way. Each step—no matter how small—brings us closer to our vision. Whether starting a new project, building relationships, or growing your business, consistent action turns dreams into reality.

While the grandeur of Rome inspires awe, it was the consistent effort of laying bricks every hour that made it possible. So, celebrate the small wins, stay focused on the task at hand, and trust that steady effort will yield remarkable results.

Here’s the way I see it: The road to success is paved with perseverance, one brick at a time.

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Idea of the Week
Designing Memorable Experiences
ENHANCING EXPERIENCES WITH PRINT MARKETING

In today's experience-driven economy, delivering memorable interactions is essential for success. Understanding and implementing a structured framework for experience design can set you apart and elevate your print marketing to new heights.

Intro to Experience Design

Effective experience design goes beyond superficial encounters. It's about creating moments that resonate personally, providing users with fulfillment and satisfaction.

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Memory plays a vital role in how experiences are perceived and valued. Consider the emotions, thoughts, and actions you want your audience to recall when considering their interaction with your brand. By focusing on the user's perspective, you can craft experiences that are not only memorable but also meaningful.

Enhancing Experiences with Print Marketing

Understanding different types of experiences and how people engage with them is essential to designing impactful experiences. Each type engages users uniquely and appeals to different aspects of their personalities and preferences.

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Educational Experiences

Design print materials that educate your audience through informative brochures, detailed product guides, or insightful infographics. Providing valuable knowledge positions you as an expert and builds customer trust.

Entertainment Experiences

Engage your audience by incorporating entertaining elements in your print marketing. Interactive elements like puzzles, comics, or gamified content create a positive association with your brand and encourage repeat engagement.

Aesthetic Experiences

Focus on the visual appeal of your print materials. High-quality images, thoughtful design, and visually pleasing layouts can create an aesthetic experience that captivates your audience. The beauty of your print materials should reflect the quality of your products or services.

Escapist Experiences

Create print materials that offer a brief escape from the everyday. Immersive storytelling, captivating visuals, or inspiring content that transports your audience to a different place or mindset provides a welcome distraction and creates a deeper emotional connection with your brand.

Using the Touchpoint Template

To effectively apply these concepts, utilize the Touchpoint Template. This tool helps map your audience's interaction with your print materials, ensuring a cohesive and engaging experience.

  • Identify Touchpoints: List where your audience interacts with your print materials.
  • Categorize Experiences: Determine which experience type each touchpoint will deliver.
  • Design with Intent: Create experiences with intentionality, focusing on personal engagement.
  • Evaluate and Iterate: Gather feedback to refine and improve future experiences.

476 Template.jpgBy leveraging the Touchpoint Template, you can ensure that every piece of print material is part of a well-orchestrated experience, enhancing engagement and leaving a lasting impression on your audience.

Moving Forward with Confidence

Understanding and applying a framework for experience design can transform your print marketing efforts. By focusing on different experience types and how they engage your audience, you can create memorable and impactful interactions. 

See more great ideas like this!
Click here to visit the Western Printing, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Turn Customer Stories into Marketing Gold
YOUR BEST ADVERTISEMENTS MIGHT ALREADY BE CUSTOMERS

Your happiest customers are your best marketers. Their success stories build trust and attract new business—so don’t be afraid to ask for them! Here are three easy ways to collect powerful testimonials:

  1. Add a Review Link to Your Email Signature: Make it effortless for customers to leave a review by including a direct link to your Google Reviews in your email signature. A simple line like "Loved your experience? Share your thoughts here!" can go a long way.

  2. Include a QR Code in Your Packaging: Add a small insert with a QR code that links to a quick testimonial form or your review page. A message like "We’d love to hear your feedback! Scan to share your experience." makes it easy and engaging.

  3. Follow Up with a Thank-You & Request: When customers pick up an order or after a service is completed, send a friendly follow-up email or text thanking them and asking for their feedback while their experience is still fresh.

Once you have great testimonials, let us help you showcase them! We can print testimonial booklets, posters, or marketing materials to highlight your happy customers. Reach out today to get started!

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Uncommon Product
Custom Gatefold Brochures
BROCHURES THAT WOW YOUR AUDIENCE

A custom gatefold brochure is the perfect way to combine style and functionality in your print marketing. The unique design opens like double doors to reveal a stunning interior, while a custom shape adds intrigue and sophistication.

Examples of creative applications:

  • Wedding Venue Brochures: Use a chapel or floral-shaped die cut to create an inviting first impression.

  • Auto Dealership Promotions: Showcase a car silhouette, with the gatefold unveiling feature highlights of the latest model.

  • Healthcare Campaigns: Create a heart-shaped brochure to emphasize wellness messaging, with details about services inside.

  • Event Invitations: Use a star or spotlight shape for a gala or award ceremony, with the gatefold revealing event details and RSVP instructions.

If you’re ready to make your brochures more captivating, let us help you create a brochure that wows your audience. Contact us today to get started!

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Tech Tip
Organize with Free Online Mind Mapping Tools
SIMPLIFY COMPLEX IDEAS WITH VISUAL MIND MAPS

Have you ever struggled to organize your thoughts or plan a big project? Mind mapping tools like MindMeister and Miro can help you visualize ideas, goals, or workflows in a way that’s easy to follow. Best of all, many of these tools are free and straightforward to use.

Here are a few ways you can use them:

  • Brainstorming Sessions: Capture ideas during a team meeting and visually connect related concepts to identify patterns or solutions.

  • Project Planning: Map out the phases, tasks, and deadlines for a large project, ensuring every detail is accounted for.

  • Creative Writing: Outline story arcs, character connections, or themes for your next novel or screenplay.

  • Personal Goal Setting: Design a roadmap for personal growth by organizing short-term and long-term goals with actionable steps.

These tools are perfect for streamlining ideas, fostering collaboration, and bringing structure to any project.

If you’d like help translating your creative ideas into printed materials, our team is ready to assist!

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Fun@Work

Spotlight Recipe

Idina Menzel’s Green Goddess Smoothie

Did You Know?

Penguins' Secret to Warm Feet

Printing Quiz

When your printer refers to “pH,” they really mean…

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Western Printing, Inc., 546 Main Street, Lander, WY 82520 307-332-2981